Salesforce Marketing Cloud Developer

About The Company : ARA's Client is a leading IT solutions provider, offering Applications, Business Process Outsourcing (BPO) and Infrastructure services globally through a combination of technology knowhow, domain and process expertise. Over the years we have left an indelible impression in the IT solutions domain with an impressive clientele and an extensive global presence. Our integrated solutions offering is aimed at creating value for our customers, helping them in improving their business processes with minimum hassles and capital outlays. The Role : The Salesforce Marketing Cloud Developer is responsible for understanding business requirements and delivering technical solutions that optimize the Marketing Cloud automation platform, enhancing CBRE communications. This position will support regional digital and technology teams, as well as all European organizational business units while collaborating with the Salesforce Engineering Manager. Additionally, the developer will work closely with the Salesforce Sales Cloud team to create custom queries and email templates and build comprehensive customer journeys as a trusted member of a cross-functional team. Skills Required : - Develop marketing initiatives utilizing the Salesforce marketing automation platform, performing activities such as audience selection, triggered send notifications, suppressions, segmentation and more - Design new or enhance existing processes to support new marketing strategies - Gather and confirm data specifications when gathering campaign information - Support data architecture needs, designing and managing database structure, inbound and outbound data integrations, and API's - Support reporting efforts through data manipulation and integration with PowerBI and Google Cloud Platform - Develop, enforce, and perform quality control activities and checks - Performs other related duties and participates in special projects as assigned - Work with business and technology teams to gather functional and technical requirements - Analyze requirements and provide leading practices in the design of the solution - Participate in the creation and execution of test plans, strategies, and communications - Oversee the management of process documentation - Participate in client-facing meetings and document key decisions and action items - Keep informed of the latest technology trends and innovations, especially in the areas of marketing automation, marketing resource management, digital asset management, web content management, mobile and social media - Bachelor's degree in computer science, Information Systems, Computer Engineering, or Marketing with 6 years of relevant work experience OR demonstrated ability to meet the job requirements - Prior experience implementing full cycle projects in Salesforce Marketing Cloud - Experience with Sales cloud as a CRM, Oracle and SQL based databased preferred - At least 3 years of experience as an email developer/technical resource on the Salesforce Marketing Cloud platform is strongly preferred - Must have experience and understanding of relational databases and development competency around MS SQL Server, MySQL - Must have experience with AMP script - Must have experience with HTML, XML, Java, SOAP, and REST-based web services. CSS and jQuery frameworks preferred - Master with SQL and robust understanding of Marketing Cloud's contact data model and ETL - Familiarity with multi-org connector and Marketing Cloud API - Proficient in Marketing Cloud Connect, data extensions, and integration with external systems - Creation and scheduling of automation activities in Automation Studio - Salesforce Certifications : Marketing Cloud Email Specialist and Marketing Cloud Developer preferred; Marketing Cloud Consultant and Marketing Cloud Administrator certifications are a plus - Able to demonstrate an understanding of the full range of customer information/data management systems and related processes and protocols - Must be able to think critically and creatively when developing solutions - Highly self-motivated contributor with a proven track record of obtaining results without significant direct report authority assigning tasks - Capability to manage multiple priorities and tasks simultaneously; Easily adapts to new or different changing situations, requirements, or priorities - Interpersonal & relationship building skills: ability to work well as an individual and within a team - Personal drive to continually grow and enhance skills, knowledge, and scope of responsibilities - Demonstrates solid verbal/written communication, listening, and communication skills with an ability to communicate across all employee and management levels - Displays a high degree of initiative and effective organization and time management skills - Strong analytical ability and ability to work with data - Collaborative adapts to the diverse interests, styles, and perspectives of key players - Excellent organizational skills and attention to detail - Detail & Quality-oriented, self-directed, with problem-solving ability Qualifications & Experience : - B.E/ BTech/ MTech - Marketing Cloud Email Specialist and Marketing Cloud Developer preferred - Marketing Cloud Consultant and Marketing Cloud Administrator certifications are a plus - Minimum 5 years of experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder and Personalization Studio. (ref:hirist.tech)

Location: hyderabad, IN

Posted Date: 5/8/2025