Senior Marketing Manager

Company Overview: TastyUrban is a fast-growing multi-brand food franchise that collaborates with internationally acclaimed chefs to develop market-leading, delivery-first food concepts. These innovative brands are licensed to local restaurant partners, allowing us to seamlessly integrate exceptional culinary experiences into delivery platforms. With a current portfolio of four distinct food brands, we are redefining convenience dining through creativity and exceptional customer engagement. We are seeking a strategic Senior Marketing Manager to elevate our marketing initiatives, ensuring alignment with our company’s mission and driving sustainable growth. Key Responsibilities: Marketing Strategy & Execution Develop and implement comprehensive marketing plans, ensuring effective execution across all channels. Manage and optimize marketing campaigns (B2B and B2C) to drive brand awareness, customer engagement, and revenue. Coordinate with the culinary and operations teams to align marketing initiatives with product launches and seasonal promotions. Create promotional strategies for delivery platforms (e.g., UberEats, Wolt), ensuring high visibility and competitiveness. Marketing Operations & Campaign Oversight Develop and maintain a detailed marketing roadmap to track campaigns, initiatives, and key tasks. Ensure timely execution of campaigns and promotions while managing deadlines and budgets. Create content for digital and social media, including creatives, captions, and engagement strategies. Work on all aspects of paid advertising with a strong focus on platforms such as Meta and Google Working closely with the performance marketing team to optimize ROI. Social Media & Digital Marketing Supervise external agencies and partners involved in social media management, paid ads and influencer collaborations. Manage social media presence across multiple platforms, ensuring consistency and audience engagement. Optimize partnerships and collaborations to enhance customer engagement and business growth. Budget & Performance Management Manage the marketing budget, ensuring cost-effective allocation of resources. Prepare and present monthly reports on marketing performance, ROI, and key performance indicators (KPIs). Conduct market research and analyze data to refine strategies and identify new opportunities. Collaboration & Stakeholder Management Work closely with strategy, culinary, and operations teams to ensure smooth execution of marketing strategies. Foster relationships with external agencies, influencers, and partners to expand brand reach and impact. Requirements: Fluency in English and German is mandatory. Proven track record of managing multiple marketing initiatives simultaneously, ideally in the food, FMCG, or hospitality industry. 8 years of experience in marketing management, campaign execution, or a similar role. Strong understanding of digital marketing channels, including social media, paid ads, influencer partnerships, and performance marketing. Experience with both B2C and B2B marketing strategies. Exceptional communication, and project management skills. A highly engaged, hands-on mentality with a proactive and forward-thinking mindset. Analytical mindset with the ability to interpret data and turn insights into actionable strategies. Passion for food trends, marketing strategy, and innovation. Preferred Qualifications: Experience with growth strategies on delivery platforms like UberEats, Wolt, etc. Proficiency in managing marketing budgets and performance reporting. Familiarity with creative content development for digital and social media campaigns. Benefits: Be part of a fast-growing and well-capitalized organization with a collaborative, flexible, and friendly culture Competitive salary and stock option program Urban Sports Club and Class Pass membership! You work directly with a highly driven founding team whose members worked at companies such as Gorillas, Deliveroo, and Tier Lots of tasty food!

Location: Berlin, DE

Posted Date: 5/7/2025