Social Media Manager

Social Media Manager Passione Beauty Spa , European leader in the e-commerce sales of cosmetic products market, is looking for a figure in the role of Social Media Manager . THE ROLE We are looking for a creative and data-driven Social Media Manager to develop, manage, and execute social media strategies that increase brand awareness, engagement, and conversions. He/she will be responsible for creating compelling content, analysing performance metrics, and staying ahead of social media trends across all our markets. KEY RESPONSIBILITIES Develop a comprehensive global social media strategy by country aligned with the company's brand identity and business goals. Manage and grow the company’s presence across Instagram, Facebook, TikTok, YouTube, and other relevant platforms. Stay updated on industry trends, algorithm changes, and new platforms to ensure a competitive edge. Collaborate with content team and agencies to create engaging, relevant, and shareable content for social media platforms (copy, image, video, and interactive formats) maintaining a consistent brand voice and visual identity across all social channels and countries. Manage content calendars and scheduling to ensure a steady flow of high-quality posts. Track, analyze, and report on key performance metrics, such as reach, engagement, conversion rates, and sentiment, providing regular reports to leadership. Utilize insights to adjust strategies, optimize content, and improve overall social media effectiveness. Manage influencers, brand ambassadors, and external partners to amplify reach. QUALIFICATIONS AND REQUIREMENTS QUALIFICATIONS AND REQUIREMENTS Master’s degree in business or communication. Proven experience (3-5 years) in high-end digital companies; experience in beauty or related categories (fashion, lifestyle) and in B2B is a plus. Proven experience in social media management on a global scale. Strong understanding of various social media platforms, their nuances, and best practices. Proficiency in social media management tools (Sprout Social) and analytics platforms. Experience in influencer marketing, including influencer outreach, negotiation, and campaign execution. Excellent written and verbal communication skills with a keen eye for detail. Creative mindset with the ability to conceptualize and execute engaging content. Data-driven approach with the ability to analyze metrics and translate them into actionable insights. Strong project management skills to handle multiple campaigns and tasks simultaneously. Familiarity with international cultures and languages is advantageous. Fluent in Italian and English is mandatory, French is a plus. What we can offer you Initiatives aimed at promoting well-being and reconciling work-home commitments. Personalized training and growth paths on hard and soft skills. Stimulating and informal work environment. Autonomy with respect to the projects managed. J-18808-Ljbffr

Location: provincia-di-milano, IT

Posted Date: 5/5/2025