Marketing Manager

Marketing Manager Northampton £50,000 Role Overview: The Marketing Manager will be responsible for developing and executing the overall marketing strategy to increase brand awareness, drive lead generation, and support sales growth of a product. This hands-on role is ideal for someone who thrives in a hands on team, able to manage a team with varying levels of experience, is digitally savvy, and is excited about making a real impact. Key Responsibilities: Develop and implement multi-channel marketing strategies aligned with business goals Manage and optimise the company’s digital presence (website, PPC, SEO, email marketing, social media) with an inhouse team. Create engaging content including blogs, case studies, videos, and product marketing materials Plan and execute product launches and promotional campaigns Coordinate and attend trade shows, exhibitions, and industry events Work closely with sales and operations teams to align marketing efforts with commercial objectives Analyse campaign performance and report on ROI using tools like Google Analytics, CRM systems, and social media insights Monitor market trends and competitor activity to inform strategy About You: Proven experience in a marketing role in a product-led business Strong digital marketing skills (SEO, PPC, social media, CRM, content marketing) Experience with WordPress websites 3rd party marketplaces like eBay Amazon Experience marketing to multiple audiences including: SMEs, dealers and distributors Creative and results-driven with strong attention to detail Comfortable working both strategically and tactically in a fast-paced environment Experience with eCommerce or international marketing is a plus Degree in Marketing, Business, or related field What We Offer: A key role in a growing, innovative company with global reach Autonomy to shape the marketing function and make a real impact Collaborative and supportive team environment Competitive salary and performance-related bonus Flexible working arrangements (office-based with some remote work) Opportunities for professional development and growth

Location: Northampton, GB

Posted Date: 5/2/2025