SEO Digital Marketing Specialist

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits. Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants. Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet. Your next challenge Reporting to the Performance Marketing Manager from the Digital Marketing Latam North Spoke, and supporting Mexico, Colombia and Panama Pluxees's operations, you will have the following challenges: Create and maintain the needed ecosystem architecture and websites’ internal structures. Conduct both offsite and onsite/on-page SEO activities, applying basic and advanced techniques. Fuel content production with relevant ideas from search queries research and competition watch & make sure existing content gaps are filled. Ensure that all websites in the ecosystem are kept along time technically optimized. Build & apply internal mechanisms to ensure all content is optimized for targeted search queries and in general for SEO, across all platforms and user experiences (websites, mobile, social, video, blogs, portals etc) Manage tools related to SEO as required Document processes, architecture of local digital marketing ecosystem and data flows - if any -related to SEO (with support of IT if needed) Monitor health indicators and analyze performance indicators as underlying components of overall marketing and business objectives. Report progress. Research and monitor competitors’ activity/progress and performance Based on performance & competitive analysis, iterate with Global Expert to adapt & optimize the action plan. Proactively identify bugs or issues and provide successful resolutions. Keep abreast of industry best practices, emerging trends Manage the SEO budget, if any. In case an external agency is hired to support SEO activities: Provide clear direction; Analyze & validate proposed action plan; Control execution and performance; Reprioritize tasks and deliverables as needed. You will be collaborating closely with : Global SEO expert Other multi-country cluster SEO specialists Other specialists within Digital Marketing team. For example: Content and Website Management specialist, Paid Digital Media specialist, Social media & influencer Marketing specialist Mexico, Colombia and Panama's Product and Communication teams. You’re a match: Bachelor’s degree in Marketing, Communications, or a related field. Master’s degree in desirable. 5 years of work experience in the field of digital marketing with at least 2 years of experience as SEO specialist, defining, planning, and implementing an SEO strategy, ideally in a multi-stakeholder context (clients, merchants, consumers). Track record in bringing SEO to the next level of performance, with expertise managing both B2C and B2B digital marketing scenarios. Experienced in E-commerce, SaaS, Tech or Retail companies (big plus). Proven experience building website positioning through SEO strategies is mandatory. Comfortable with linking your efforts to producing quality MQLs and ecommerce orders and to meeting revenue targets. Experienced in leading end-to-end digital marketing projects. Have proficiency in both English and Spanish. Have strong communication skills (verbal and written) to ensure clear, consistent, and impactful messaging (content marketing) is desirable. Technical skills: Experience with SEO and marketing automation tools is key, and advanced knowledge of Google Analytics 360, SEMrush, and Ahrefs is ideal. Knowledge of the Screaming Frog tool is a plus. Familiarity with Hubspot or other Marketing Automation Tools. Other skills: Ability and desire to work in high high-paced environment. Both a doer & thinker. Relies on data facts to make a decision. Very structured and able to multitask. Meticulous attention to detail. Desire to learn. Strong interpersonal skills. You are based in Mexico City and available to work on a hybrid scheme. Ability to travel sporadically To get this challenge • Video call with TA Global Expert • Video call with Performance Marketing Manager - Latam North Spoke • Video call with Digital Marketing Director - Latam North Spoke Your team Paolo Benedetti Your location Mexico City ☀️ Happy at work 1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies. 2) A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun! 3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.

Location: Ciudad de México, MX

Posted Date: 5/2/2025