Digital Marketing Specialist

We are seeking a strategic and creative Digital Marketing Specialist to lead the development of our brand from the ground up. This is a unique opportunity for someone who thrives in a startup or growth-oriented environment, with a deep understanding of digital marketing, customer targeting, content creation, and ROI-focused campaign execution. Key Responsibilities: Brand Building: Develop and execute a comprehensive digital brand strategy from scratch. Establish the brand voice, positioning, and visual identity across all digital platforms. Digital Strategy & Campaigns: Create and manage data-driven marketing campaigns tailored to the Ideal Customer Profile (ICP). Utilize channels such as SEO, SEM, paid social, email marketing, influencer partnerships, and content marketing to drive awareness and engagement. Lead Generation & ROI: Build and optimize customer acquisition funnels that convert. Set and monitor performance KPIs to maximize ROI and revenue growth. Continuously analyze performance metrics and iterate on campaigns for improvement. Content Creation: Produce compelling, high-converting content for digital channels including blogs, ads, landing pages, emails, and social media. Collaborate with design and video teams (or freelancers) to develop multimedia content aligned with brand goals. Cross-Functional Collaboration: Work closely with sales, product, and design teams to align on business goals and marketing strategies. Translate complex ideas into clear and engaging marketing messages. Qualifications: Proven experience (3-6 years) in digital marketing, with a strong track record of building brands and driving measurable business growth. Deep understanding of customer targeting and segmentation, especially around ICP development. Hands-on experience with digital tools and platforms (e.g., Google Ads, Meta Business Manager, HubSpot, GA4, etc.). Strong analytical skills and comfort working with data and metrics. Excellent content creation and storytelling ability across formats. Entrepreneurial mindset with the ability to work independently and take initiative. Nice to Have: Experience in a startup or brand launch environment. Familiarity with AI tools and automation platforms in marketing. Graphic design or video editing skills.

Location: coimbatore, IN

Posted Date: 4/30/2025