Search Engine Optimization Specialist

Role Overview – SEO Specialist We are looking for a highly skilled and experienced Ecommerce SEO Expert to join our team and drive organic traffic, improve search engine rankings, and optimize our ecommerce website www.shoplc.com . The ideal candidate will have a deep understanding of ecommerce platforms, technical SEO principles, on-page optimization, website architecture, site speed optimization, structured data, XML sitemaps, mobile optimization, link building & analytics. You will collaborate with cross-functional teams to implement SEO best practices and ensure the strong organic presence of Shop LC across all the major search engines in the US. You will have a pivotal role in one of the business’ most exciting and fast-growing departments, assisting a digital transformation that will has the potential for a profound effect on the entire business. Role and responsibilities: Conduct comprehensive technical SEO audits to identify and resolve website issues affecting search engine visibility, crawlability, and user experience. Develop and execute comprehensive on-page and off-page SEO strategies for e-commerce , including optimizing category pages, improving internal linking, and building relevant external backlinks. Implement and optimize XML sitemaps, robots.txt files, and canonical tags to guide search engine crawlers and manage duplicate content issues. Identify and fix website errors, broken links, and 404 pages to improve user experience and search engine performance. Conduct keyword research and analysis specific to e-commerce products to identify high-value keywords and phrases. Optimize product pages for search engines, including meta tags, product descriptions, titles, and URLs, to improve organic search rankings and click-through rates. Implement and optimize structured data markup (schema.org) to enhance search engine visibility and improve rich snippets in search results. Ensure mobile-friendliness and responsiveness of the website. Monitor website performance using SEO tools and platforms (e.g., Google Analytics, Google Search Console) and provide actionable insights and recommendations. Track, analyze, and report on key technical SEO metrics, such as website speed, crawl errors, indexation status, and mobile usability. Conduct keyword research and analysis to uncover SEO opportunities and improve website relevancy. Stay informed about emerging technologies and trends that may impact technical SEO, such as voice search and mobile-first indexing. Stay updated with the latest SEO trends, industry developments, and search engine algorithm updates. Qualifications and Experience: Bachelor's degree in marketing, computer science, or a related field. Minimum of 5 years of experience as a SEO Expert , with a proven track record of optimizing websites for search engine performance. Ecommerce Exposure is must. Extensive experience with technical website optimization techniques, including website structure, internal linking, XML sitemaps, robots.txt, and canonical tags. Proficiency in using SEO tools and platforms, such as GA4, Google Search Console, Screaming Frog, SEMRUSH and other website auditing tools. Strong knowledge of SEO best practices, search engine algorithms, and ranking factors. Expertise in website speed optimization techniques, performance analysis tools. Solid understanding of HTML, CSS, and JavaScript as they relate to technical SEO . Proficiency in mobile optimization best practices and mobile-friendly website design. Familiarity with structured data markup (schema.org) and its implementation for enhanced search results. Up-to-date with the latest SEO trends, industry developments, and search engine algorithm updates. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong communication and collaboration skills to work effectively with cross-functional teams. Core skills will include: Constantly reviewing success and look for improvements. A great problem-solving mentality that’s able to overcome obstacles and find solutions. An ambitious, energetic self-starter. Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business. Takes responsibility and initiative for actions, projects and people. About VGL Group Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products . In FY 2023-24, VGL reported a turnover of $365 million and employs 4,000 people globally , with 3,000 based in Jaipur, India. Multi-Channel Presence VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms : Shop LC (USA) – Live broadcasts to 60M homes with a strong e-commerce presence. TJC, UK – Reaches 27M homes through TV and digital platforms. Shop LC Germany – Broadcasts to 40M homes , expanding VGL’s European market presence. Ideal World (UK) – Acquired in 2023 , a leading UK teleshopping & digital sales platform . Mindful Souls – Acquired in 2023 , a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products. Social Impact & ESG Initiatives Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M meals to schoolchildren in India, the US, and the UK. Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities. Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives . IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit. Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited Talent & Culture Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture , enabling small, agile teams to drive innovation and ownership. Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence . GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China. Recognition & Achievements Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones . Operational Excellence – A strong track record in value-driven retail and customer-centric growth .

Location: jaipur, IN

Posted Date: 4/30/2025