Content Specialist

Company Overview & Mission We are a fast-growing DaaS startup in the eCommerce industry , on a mission to empower online retailers and brands with data-driven insights . Our platform delivers real-time data and analytics as a service, helping eCommerce companies optimize operations, personalize customer experiences, and drive sales. After achieving $5M in annual revenue , we’re scaling aggressively with a goal to reach $12M by the end of this year . This rapid growth is fueled by strong market demand and recent expansions, and now we’re building out a global sales team to bring our solutions to enterprise clients worldwide. Our culture is dynamic, innovative, and customer centric – every team member contributes directly to our success and future vision. Role Summary We are seeking an experienced Content Writer to craft compelling written content and ensure its effective distribution across digital channels. As a Content Writer, you will play a crucial role in creating engaging and persuasive material that promotes our products/services and enhances our presence and establish domain based thought leadership across various online platforms. The role focuses on content creation and content distribution – you will develop high-quality technical content that effectively communicates to our target audience in an engaging way, aligning with overall marketing goals. This position requires a creative storyteller with a keen eye for detail and a passion for delivering content that resonates with readers. The tone of our content is professional yet approachable, and establishes thought leadership. Key Responsibilities Content Creation: Develop and write high-quality, original content for various formats, including blog posts, articles, website copy, email newsletters, and social media posts. Ensure each piece of content is engaging, informative, and aligns with the target audience’s interests and needs. Research and Idea Generation: Conduct thorough research on industry-related topics and trends to generate fresh content ideas. Stay abreast of relevant news, insights, and audience preferences to inform content development and keep our material timely and relevant. Editing and Proofreading: Edit, proofread, and refine content before publication to ensure clarity, accuracy, and consistency. Maintain a high standard of quality – all content should be grammatically correct, error-free, and adhere to the company’s style guidelines and tone of voice. Content Consistency: Ensure all written materials are consistent in style and tone and reinforce the thought leadership’s voice. This includes maintaining uniform formatting, terminology, and messaging across different pieces. Content Distribution: Manage the distribution of content to appropriate online channels and platforms to maximize reach and impact. This involves publishing content on the company website or blog, scheduling social media posts, and coordinating email distribution or other channels as needed. Editorial Calendar Management: Contribute to and maintain an editorial/content calendar to ensure a consistent publishing cadence. Plan content release schedules and meet all deadlines to keep a steady flow of content in the pipeline. Performance Monitoring: Monitor and analyze the performance of published content using relevant metrics and tools. Track engagement statistics (such as views, reads, shares, and comments) and gather insights to understand what content works best. Continuous Improvement: Use analytics and feedback to refine future content. Based on performance data, suggest improvements or new content topics to increase reader engagement and content effectiveness. Brainstorm new content ideas and formats that can draw the audience’s attention and expand our reach. Key Deliverables and KPIs We have clear expectations for success in this role, defined by key performance indicators (KPIs) related to content output and its impact. The Content Writer will be evaluated on the following areas: Content Volume: Maintain a consistent output of content. This includes meeting content production targets such as publishing a certain number of pieces per month or week (e.g., 2 blog posts per week) to keep our audience engaged. Hitting these volume targets ensures a steady stream of fresh content for distribution. Content Quality: Uphold high quality standards for all content delivered. Each piece should be well-researched, original, and aligned with our thought leadership voice, requiring minimal revisions from editors. Success in this area is measured by the clarity, accuracy, and professionalism of the writing, as well as positive feedback from stakeholders. High-quality, relevant content is crucial for effectively reaching and engaging the target audience. Audience Engagement: Drive strong engagement with the content produced. Engagement will be gauged by metrics such as reader views, time on page, social media interactions (likes, shares, comments), and repeat readership. The expectation is that your content will foster meaningful interactions – for example, improving average time-on-page or boosting social share counts per article – contributing to an overall increase in engagement rates. Growing the level of audience interaction indicates the content is resonating and providing value. Distribution Effectiveness: Ensure content is effectively distributed to reach as wide and relevant an audience as possible. This is measured by the increase in website traffic, click-through rates, and audience growth attributable to content distribution efforts. For instance, successful content distribution may contribute to significant month-over-month growth in organic site traffic or increased followers/subscribers on content channels. Meeting this KPI means the Content Writer not only creates great content but also helps get it in front of the right people at the right time, maximizing its impact. Required Qualifications: Education and Experience: Bachelor’s degree in Engineering, Management, Journalism, Communications, English, Marketing, or a related field is preferred. Proven experience (typically 5 years) as a content writer is required, demonstrated by a strong portfolio of B2B Technical writing. Exceptional Writing Skills: Excellent writing, editing, and proofreading abilities with a superb command of grammar and punctuation. You should be able to craft clear, engaging narratives and adapt your style and tone to different content types and audiences. An impeccable eye for detail and a creative flair in storytelling are essential. Research Proficiency: Strong research skills to gather accurate information and insights on a wide range of topics. Ability to quickly learn about new subjects and integrate credible information into content that adds value for readers. Content Distribution Knowledge: Familiarity with content management systems (e.g., WordPress) and social media platforms for publishing and distributing content. Understanding how to leverage various digital channels (website, blog, LinkedIn, Twitter, etc.) to disseminate content effectively is important. Analytical Mindset: Data-driven approach with the ability to monitor content performance and interpret basic analytics. Comfortable using tools or platform insights to measure success (page views, engagement metrics) and inform improvements. Time Management: Excellent organizational and time-management skills. Capable of managing multiple writing projects simultaneously and consistently meeting deadlines in a fast-paced environment. Self-motivated and able to prioritize tasks effectively. Collaboration and Communication: Strong interpersonal skills and the ability to communicate effectively with team members and stakeholders. You’ll be working closely with marketing colleagues, designers, or subject matter experts – being open to feedback and able to collaborate is key. Adaptability and Creativity: A flexible writing style with the capacity to adjust tone and approach based on the medium or audience. Creative mindset to brainstorm new content angles and respond to trending topics or changing audience preferences. Enthusiasm for continuous learning and staying updated on industry trends (in content marketing, social media, etc.) to bring fresh ideas to the role.

Location: bangalore, IN

Posted Date: 4/30/2025