Marketing Associate

Company Description Gro Club, the world’s first circular kids’ brand, offers Smart Ownership of bicycles and more. We provide families keep up with the pace of growing children—without the stress, clutter, or cost of repeatedly buying new products. Starting with bicycles, we offer a more thoughtful way to access and upgrade essentials as children grow. Role Description We’re looking for a Marketing Associate with a strong foundation in branding and communication , ideally someone with prior startup experience . You’ll play a key role in shaping and scaling Gro Club’s brand voice across all touchpoints—social media, digital campaigns, product messaging, and more. You should be someone who understands how to balance storytelling with clarity, and creativity with consistency. Qualifications Create engaging content and campaigns aligned with our brand voice and values Collaborate with external agencies (video, design, content) to deliver high-quality marketing assets Work with influencers and creators to co-develop authentic content that connects with our audience Manage day-to-day social media calendars, post scheduling, and audience engagement Monitor performance metrics and adapt strategy based on insights Support broader brand communication efforts across website, email, product listings, and offline campaigns Stay updated on trends, formats, and platform changes to keep our content fresh and relevant Coordinate with internal teams (product, service, sales) for aligned messaging and campaigns What We’re Looking For 0–2 years of experience in brand communication, digital content, or social media marketing Proven ability to manage and grow a brand’s social presence across platforms Experience working with influencers, creators, or brand ambassadors Experience collaborating with external agencies or freelancers Strong storytelling and copywriting skills with a clear, parent-friendly tone Creative thinker with attention to detail and a good visual sense Familiar with tools like Canva, Meta Business Suite, Buffer/Hootsuite, Google Analytics Knowledge about AI tools is preferable Prior startup or consumer brand experience is a big plus Bonus: Interest or experience in parenting, sustainability, or family-focused brands Why Join Gro Club? Be part of a mission-driven company creating smarter, more sustainable choices for families Work in a fast-paced, creative environment where your ideas shape the brand Collaborate with passionate teammates and storytellers Help build a category-defining brand in parenting and conscious consumption Location: Bengaluru (Full-time, On-site) Experience: 0–2 years Salary: Negotiable for the right candidate depending on skillset and experience

Location: bangalore, IN

Posted Date: 4/30/2025