Manager-Marketing (B2B API)

Established in 1951, Fermenta Biotech Limited (FBL) is a global Vitamin D3 manufacturer with state-of-the-art R&D and manufacturing facilities in Thane, Kullu, and Dahej. FBL also offers niche APIs, enzymes for antibiotic synthesis, and environmental solutions for wastewater management. www.fermentabiotech.com Summary: The position will be responsible for cross-functional responsibilities providing marketing support for Fermenta’s business divisions and managing marketing requirements. The position will have responsibilities towards managing our external and internal communications and support the company spokesperson. Roles & Responsibilities: As a Marketing professional, the candidate will be involved in through ideation and execution of promotional material and exhibition management, support to business functions and marketing campaign. Additionally, the candidate will play an instrumental role in design, development and execution of communications including: Modes across Paid, Earned, Shared and Owned. Channels including print, digital and social media, individualized channels. Targeted for employees/ shareholders/ potential investors/ key accounts/ customers/ suppliers/consultants/ other business partners. Marketing: Digital Marketing/ Awareness Initiatives: Agency Related/Self Curated-Medico-marketing e-newsletter execution. Content writing of various social media platforms for Vitamin D awareness initiatives. Tracking/ reporting critical social media campaign parameters. Management of Fermenta website. Management of Vitamin D Guru digital initiative. New Product Digital Initiatives: Strategizing campaigns through Fermenta’s digital handles. Monitoring and curation of social media content. Ideation and execution for digital and on-ground activities. Business support: Support business development team through customer outreach initiatives, promotional material and advertising across pharmaceuticals, nutraceuticals, food, veterinary & feed applications. Vitamin D3 portfolio. Customised Premixes. Biotechnology. Environmental Solutions. Customer communication: Drafting uniform communications for updating customers/partners on Fermenta’s new. activities/news/events/business updates. Creation of customized region-specific communication for customers in close coordination with the business development team. Event Management: Managing end-to-end planning, execution and delivery of internal events along with various internal stakeholders. Assisting in external business development events management such as trade shows, expos, conferences and exhibitions w.r.t. stand design and fabrication as well as in-stall support. Coordination with advertising agency for event management and support for corporate and business functions Management of virtual events such as webinars and online events. External Communication: MD/VP Desk: Drive content development for articles from the MD/VP’s desk either self-curated or agency related for exhibitions/conferences/customer engagement. Drive research and data gathering for various topics relevant to the industry for leadership. roundtables and events. Management of MD/VP’s social media handles. Keeping track of VP/MD’s subscriptions of newsletters and magazines and flagging any expiry dates. Press releases & media relations: Preparation of press releases for business updates in close coordination with the relevant technical Team. Coordination, drafting and editing of answers to questionnaires and sponsored articles. Agency management for all coordination for interviews and press conferences. Internal communication support for Investor Relations: Annual report: Compilation of cross-functional data on company's activities and editing of the draft from the agency for timely release of the annual report. Investor relations presentation: Regular updating the investor relations presentation w.r.t. non-statutory portion. Awards and recognitions: Data compilation, entry form filling, and presentations for award nominations. Creating supporting documents in coordination with respective departments. Internal Communication: MD/VP office: Dissemination of MD/VP’s address to the organization and translation of the same. Customized communications from MD/VP’s desk for special occasions. Intranet: Involvement in setting up and maintenance of Fermenta’s Intranet. Ensuring regular updates on intranet post go-live. Human resources: Support for HR team for internal employee mailers. Complete documentation support for Great Place to Work® entry. Drafting of letters to employees on outstanding performance. Support for all internal campaigns/events. Other channels for internal communication: Ensuring employees are updated on business updates, news and other important announcements through internal channels of communication. Management of corporate communications ID for internal mailing. Market research: Carry out primary and secondary market research for new product evaluation. Assist in competitor analysis and market mapping. Tracking products/ingredients of interest for the latest market updates. Other Corporate initiatives: CSR-related management. Fermenta’s Trademarks: Monitoring, follow-up and tracking of trademarks in coordination with the legal team. Qualification & Skill Requirements: B Pharm/ M Pharm/ Bachelors’ or Masters in Life Sciences. MBA/PGDM in Marketing/General Management from a reputed institute. Previous working experience as a marketing specialist for 5-7 years in the pharmaceutical/nutraceutical ingredient manufacturing industry. Experience in digital marketing campaigns. Cross Functional communication. Agency management.

Location: thane, IN

Posted Date: 4/30/2025