Digital Marketing Manager

About the Company : PALSONS DERMA is an Indian dermatological company founded in 1984 with head quarters and state-of-the-art manufacturing facility in Kolkata. In this journey of four decades, we chose to specialize in skincare formulations since 1993. Our manufacturing facility at Kolkata got the coveted IDMA Quality Excellence Award in the year 2006 followed by ISO : 9001:2008 certification and then the ISO 22716:2007 certification which is a recognition for following the International Standards for Good Manufacturing Practices for Cosmetics. We are a 130 Cr company with a strong 500 member passionate team all working together for common goal of Leadership in Dermatology sharing the core values of Integrity, Retention, L&D, Innovation & Focus. Job Role : Digital Marketing Manager Job Description: We're looking for a seasoned Digital Marketing Manager with team leadership experience to oversee the development and execution of our digital marketing strategy. The ideal candidate will have a strong background in digital marketing, excellent leadership skills, and preferably with some experience working in the beauty or skincare industry. Location: Kolkata, Sector-V, Salt Lake Job Type: Full-time Key Responsibilities: 1. Lead Digital Marketing Team: Manage and motivate a team of digital marketing professionals, providing guidance and support to ensure successful campaign execution. 2. Develop Digital Marketing Strategy: Create and implement comprehensive digital marketing plans to achieve business objectives, including increasing brand awareness, driving website traffic, and generating sales. 3. Oversee Campaign Execution: Manage the execution of digital marketing campaigns across channels, including social media, email, search engine optimization (SEO), and paid advertising. 4. Run Paid Ad Campaigns : Execute paid ad campaign on amazon, flipkart, google, meta, LinkedIn and optimize campaigns to achieve ad campaign objectives. 4. Analyze and Report Performance: Monitor and analyze digital marketing metrics (website traffic, social media engagement, email open rates, conversion rates) to optimize digital marketing strategies and report on performance to senior leadership. 5. Budget Management: Manage digital marketing budget to ensure effective allocation of resources. 6. Stay Up-to-Date with Industry Trends: Continuously monitor industry developments, best practices, and emerging technologies to optimize digital marketing strategies. Required Skills & Qualifications: 1. 8 years of experience in digital marketing, preferably in the beauty or skincare industry. 2. 5 years of team leadership experience, with a proven track record of successfully managing and motivating teams. 3. Bachelor's degree in Marketing, Communications, or a related field. 4. Strong understanding of digital marketing principles, including social media marketing, email marketing, SEO, and paid advertising. 5. Excellent leadership, communication, and project management skills. 6. Experience with digital marketing tools, such as Google Analytics, Meta Ads Manager, and email marketing software. 7. Knowledge of marketing automation platforms, such as Marketo , CleverTap, WebEngage, Zoho MarketingHub. 8. Certifications in digital marketing, such as Google Analytics or HubSpot. If you're a seasoned digital marketing professional with team leadership experience looking to join a fast-growing skincare company, please submit your application, including your resume and a cover letter, to hrpalsonsderma.com with cc to swarup.cpalsonsderma.com

Location: kolkata, IN

Posted Date: 4/30/2025