Google/Meta Ad Specialist

Company Description Switch On Social is a digital marketing agency focused on marketing, advertising, PR, social media, SEO, branding & design, campaign management, events, and website development. Join us in the digital revolution and be part of your brand's digital evolution. Role Description This is a full-time on-site Google/Meta Ad Specialist role in Kolkata at Switch On Social. The Ad Specialist will be responsible for managing Google and Meta ad campaigns, optimizing ad performance, analyzing ad data, and implementing strategies to improve ad effectiveness. What You’ll Be Doing at Switch On Social: Lead the full lifecycle of paid media campaigns across Google Ads and Meta platforms—strategy, launch, optimization, reporting, and scaling. Implemented and managed tracking infrastructure using tools like Google Tag Manager and Pixels to ensure accurate data capture and performance attribution. To derive actionable insights, analyze campaign performance and user behavior using Google Analytics, Adobe Analytics (including Customer Journey Analytics), and other reporting platforms. Collaborate cross-functionally with creative, product, and content teams to develop compelling ad creatives and high-performing landing pages; run A/B tests for continual improvement. Optimize toward KPIs such as CPA, ROAS, CVR, CTR, CPL, and customer lifetime value across search, social, display, and programmatic channels. Manage large monthly media budgets, ensuring efficient spend and maximized ROI. Provide clear, strategic reporting and recommendations to clients and internal stakeholders. Stay sharp on platform updates, market trends, and innovations to keep campaigns cutting-edge. What We’re Looking For: 5 years of digital marketing or ad operations experience, ideally with both strategic and executional roles under your belt. Expertise in Google Ads and Meta Ads, with a history of driving tangible results from large-scale campaigns. Strong technical proficiency with tracking, pixels, tag management (Google Tag Manager, Adobe Launch), and attribution modeling. Experience programmatic tools and ad servers like Google Campaign Manager Proficient with analytics tools such as Google Analytics (GA4), Adobe Analytics, and dashboard platforms like Data Studio. Hands-on understanding of performance funnels, remarketing strategies, audience segmentation, and media buying strategies. Collaborative and self-motivated, with strong project management skills and the ability to thrive in a fast-paced environment. Why Work With Us At Switch On Social, we believe digital marketing is about connection, innovation, and impact. We’re committed to fostering a diverse, inclusive culture where creativity and data come together to drive meaningful results. You’ll work with an ambitious, collaborative team on exciting projects across a variety of industries. Your voice matters here, and so does your growth. Follow us on LinkedIn and check out our website to explore more about our culture and opportunities.

Location: kolkata, IN

Posted Date: 4/30/2025