Digital Marketing Designer

Position Overview We're seeking a creative and versatile Digital Marketing Designer who will join our creative team to conceptualize and execute compelling visual content across our digital marketing channels. As a key member of our collaborative creative team, you'll work alongside other designers, copywriters, and marketers. The ideal candidate will blend artistic vision with strategic thinking to create designs that drive engagement, communicate our brand message effectively, and contribute to marketing campaign success. You’ll be a key contributor to our highly-motivated marketing and media team. And develop the core creative and messaging for multiple established franchises with reach of over 1.5 million subscribers and nearly 100 million YouTube views (and counting)… as well as have the opportunity to get in on the ground floor of scaling new franchises and products. Your day-to-day will never be ordinary or uninspired. You’ll have a constant stream of design projects with media, marketing, and copy teams to help support your ideas. As a direct-to-consumer business, our ideal design candidate revels in designing with our purpose: generating direct response. With one caveat – each measurable action builds on itself until the day it earns the sale (or repeat customer). Our businesses typically have longer sales cycles by consumer standards – with the need to hold customer’s hands through application, funding, and trading – so much of our creative involves educating, appealing to hot button emotions at times, appealing to logic and reason at others, but ultimately nurturing what will turn into a lasting relationship. Our customers typically stay with us for many years (Read: high-touch messaging for high-net worth customers.) This provides a lot of opportunities for creative, emotional-driven work. Key Responsibilities Create captivating digital assets for social media, email campaigns, website, landing pages, lead magnets, templates, digital ads, and more Design cohesive visual narratives that align with marketing objectives and strengthen brand identity Develop responsive layouts optimized for various devices and platforms Produce engaging motion graphics, animations, and interactive elements for digital campaigns Create data visualizations and infographics that communicate complex information effectively Collaborate with marketing, content, and product teams to understand campaign goals and translate them into visual solutions Stay current with digital design trends, best practices, and platform-specific requirements Conduct A/B testing of design elements to optimize conversion rates Maintain brand consistency while innovating within brand guidelines Participate in brainstorming sessions and contribute creative ideas to marketing initiatives Required Qualifications Strong portfolio demonstrating exceptional digital design work with emphasis on marketing and direct response 3-7 years of experience in digital design, preferably in marketing or advertising Expert proficiency in industry-standard design tools (Adobe Creative Cloud, Figma) Experience with digital marketing channels and understanding of their specific design requirements Strong understanding of design principles, typography, color theory, and composition for digital environments Knowledge of current digital design trends and best practices Excellent communication skills and ability to articulate design decisions Strong organizational skills with ability to manage multiple projects simultaneously Collaborative mindset and ability to incorporate feedback effectively Preferred Skills & Experience Experience with UX/UI design principles and creating user-centered digital experiences Proficiency in creating motion graphics and video editing (After Effects, Premiere Pro) Understanding of HTML/CSS and responsive design principles Experience with marketing automation platforms and email design (HubSpot, etc.) Familiarity with social media platforms' design specifications and best practices Knowledge of accessibility standards in digital design Background in data-driven design and analytics interpretation

Location: haryana, IN

Posted Date: 4/30/2025