Social Listening Analyst

Job Title: Social Listening Analyst Location: Mumbai Department: Digital Strategy / Analytics Role Overview: We’re looking for a Social Listening Analyst who’s not just fluent in hashtags and trends, but also speaks the language of data and insights. This role is the perfect blend of real-time social media intelligence and strategic media analytics , helping drive informed decisions across brand, PR, and content functions. Key Responsibilities: Social Listening & Monitoring Use tools like Brandwatch, Meltwater, Sprinklr, Talkwalker, or similar to monitor brand mentions, emerging trends, and conversations across platforms (Instagram, Twitter/X, LinkedIn, Reddit, forums, etc.) Track and analyze brand sentiment , customer voice , campaign virality , and competitor activities Identify potential PR crises , advocates , and brand detractors in real time Analytics & Insights Reporting Create weekly/monthly reports on brand health , share of voice , engagement spikes , and audience sentiment Measure campaign effectiveness across paid, earned, and owned media Work with cross-functional teams to recommend data-backed optimizations ️ Media & PR Analytics (Executive Analytics Flavor) Track and report media coverage across print, digital, and broadcast platforms Provide insights on key media narratives , brand mentions , industry SOV , and public perception shifts Collaborate with PR & Communications teams to present impact reports to clients and senior stakeholders Strategic Thinking Present insights in a storytelling format using dashboards, decks, and visual data Translate listening data into creative briefs , campaign strategies , and client recommendations Stay up to date with industry trends , new listening tools , and AI-led analytics innovations Skills & Tools Required: Experience with social listening tools (Brandwatch, Sprinklr, Talkwalker, Meltwater, etc.) Strong command of Excel , Google Data Studio , and PowerPoint Familiarity with Google Analytics and social platform native analytics Excellent communication , storytelling , and data visualization skills Ability to collaborate with creative , media , strategy , and tech teams Bonus: Experience in media monitoring or PR measurement Experience: 1–3 years in a social media, digital marketing, or analytics role Agency experience is a plus Bachelor's degree in Mass Media, Marketing, Communications, or related fields Why Schbang? You get to work with a cross-functional team that believes in doing more than just delivering campaigns—we deliver Schbangs . This role is your chance to bridge strategy, creativity, and analytics under one roof.

Location: mumbai, IN

Posted Date: 4/30/2025