Marketing Specialist

Role Objective: This role is ideal for a multi-disciplinary marketing professional with strong skills in content creation, photography, videography, and digital strategy. You will be responsible for driving SurgeonsLab’s brand narrative across visual and written media while executing marketing campaigns that resonate with a global audience. Key Responsibilities: Photography & Videography Capture high-quality visuals of simulation models, workshops, and medical devices Plan and conduct professional product shoots with proper lighting and composition Produce short-form videos including tutorials, reels, testimonials, and event highlights Edit videos with transitions, subtitles, overlays, and music tailored to international viewers Content Creation & Strategy Develop compelling content for product launches, use cases, client testimonials, and R&D updates Maintain a consistent brand voice and narrative across all platforms Write and optimize content for social media, landing pages, case studies, and email campaigns. Build and manage content calendars aligned with product roadmaps and events Social Media Management Manage SurgeonsLab’s presence across LinkedIn, Instagram, X (Twitter), Facebook, YouTube, and Google My Business Execute both paid and organic campaigns with clear KPIs for reach, engagement, and conversions Monitor industry trends, engage with relevant communities, and respond to user interactions Analyze campaign performance and optimize strategy accordingly Marketing & Brand Strategy Develop integrated marketing strategies for product launches, clinical workshops, and international exhibitions Ensure consistency in branding across digital, print, and event materials Support website updates, newsletters, and collateral development Collaborate cross-functionally with leadership, R&D, design, and sales teams Required Skills & Tools: Photography & Video Production Proficient with DSLR/Mirrorless cameras (Canon/Sony preferred) Skilled in studio lighting, gimbals, tripods, and framing techniques Drone videography experience is a plus Editing & Design Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve for video editing Adobe Photoshop, Lightroom, Illustrator for image editing Canva or Figma for quick content creation Basic knowledge of After Effects or Blender (optional) Digital Marketing Tools Meta Business Suite, Google Ads, LinkedIn Campaign Manager SEO, UTM tracking, and Google Analytics Familiarity with CRM/marketing tools (HubSpot, Zoho, etc.) Experience with email marketing platforms (Mailchimp, Zoho Campaigns, etc.) Soft Skills Strong written and verbal communication in English Excellent storytelling and visual content planning Self-motivated, detail-oriented, and deadline-driven Agile and adaptable to a dynamic, innovation-led environment Qualifications Bachelor’s or Master’s in Marketing, Mass Communication, Media, Design, or related field 2–3 years of hands-on experience in B2B marketing, preferably in healthcare, MedTech, or tech startups A strong portfolio showcasing content creation, visual storytelling, or social media campaign succes

Location: coimbatore, IN

Posted Date: 4/30/2025