Digital Marketing Executive

About the Company : PALSONS DERMA is an Indian dermatological company founded in 1984 with head quarters and state-of-the-art manufacturing facility in Kolkata. In this journey of four decades, we chose to specialize in skincare formulations since 1993. Our manufacturing facility at Kolkata got the coveted IDMA Quality Excellence Award in the year 2006 followed by ISO : 9001:2008 certification and then the ISO 22716:2007 certification which is a recognition for following the International Standards for Good Manufacturing Practices for Cosmetics. We are a 130 Cr company with a strong 500 member passionate team all working together for common goal of Leadership in Dermatology sharing the core values of Integrity, Retention, L&D, Innovation & Focus. Job Role : Digital Marketing Executive Job description : We're looking for a creative and results-driven Digital Marketing Executive to develop and implement effective digital marketing strategies that drive brand awareness, engagement, and sales. The ideal candidate will have a strong understanding of digital marketing principles, excellent communication skills, and preferably with some experience working in the beauty or skincare industry. Location: Kolkata, Sector-V, Salt Lake Job Type: Full-time Key Responsibilities: 1. Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans to achieve business objectives, including increasing brand awareness, driving website traffic, and generating sales. 2. Manage Social Media Presence: Develop and implement social media strategies to engage with customers, increase followers, and drive website traffic. 3. Create and Publish Content: Develop and publish high-quality, engaging content (blog posts, product descriptions, social media posts, email newsletters) that resonates with our target audience. 4. Email Marketing: Develop and execute email marketing campaigns to nurture leads, drive sales, and retain customers. 5. Influencer Marketing: Identify and collaborate with influencers in the skincare industry to promote our products and increase brand awareness. 6. Analytics and Reporting: Monitor and analyze digital marketing metrics (website traffic, social media engagement, email open rates, conversion rates) to optimize digital marketing strategies. 7. Budget Management: Manage digital marketing budget to ensure effective allocation of resources. Required Skills & Qualifications : 1. 3 years of experience in digital marketing, preferably in the beauty or skincare industry. 2. Bachelor's degree in Marketing, Communications, or a related field. 3. Proven track record of developing and executing successful digital marketing campaigns. 4. Strong understanding of digital marketing principles, including social media marketing, email marketing, and analytics. 5. Excellent communication and project management skills. 6. Experience with digital marketing tools, such as Google Analytics, Facebook Ads Manager, and email marketing software. If you're a motivated and creative digital marketing professional looking to join a fast-growing skincare company, please submit your application, including your resume and a cover letter, to hrpalsonsderma.com with cc to swarup.cpalsonsderma.com

Location: kolkata, IN

Posted Date: 4/30/2025