Hospital Marketing

Job Summary: We are seeking a results-driven and strategic Marketing Manager to lead marketing initiatives for our hospital. This role is responsible for developing, executing, and optimizing marketing campaigns to enhance brand awareness, drive patient acquisition, and support service line growth. The ideal candidate has a deep understanding of healthcare marketing, excellent communication skills, and a passion for making a difference in the community. Key Responsibilities: Develop and implement comprehensive marketing strategies for hospital services, specialties, and community outreach programs. Plan and manage multi-channel campaigns (digital, print, radio, TV, social media, events) to drive patient engagement and service line growth. Collaborate with physicians, service line leaders, and hospital administration to promote programs and initiatives. Manage the hospital’s brand identity to ensure consistency across all channels. Oversee website content, SEO/SEM strategies, and patient journey optimization. Lead patient acquisition and retention efforts through targeted messaging and outreach. Analyze marketing data and KPIs to evaluate effectiveness and inform future campaigns. Coordinate public relations, media outreach, and crisis communication efforts as needed. Manage vendor relationships, marketing budgets, and timelines.

Location: surat, IN

Posted Date: 4/30/2025