Marketing Manager

Marketing Manager – Industrial Lubricants Location: Brighouse, West Yorkshire (Fully Onsite) Salary: £40,000 basic, with OTE up to £47,000 Are you a strategic marketer with a passion for industrial products and a flair for visual storytelling? We are partnering with a leading manufacturer in the lubricants sector to recruit a Marketing Manager focused on the industrial side of the business. This is a fantastic opportunity to shape and lead the marketing function with a strong emphasis on content creation, product-led storytelling, and lead generation. About the Role This role offers the chance to make a significant impact in a technical, B2B environment. Working closely with onsite teams, you’ll play a key role in translating complex technical information into engaging marketing content across multiple channels – with a particular focus on social media. You will be central to driving brand awareness, positioning the business ahead of competitors, and supporting sales through proactive lead generation. Key Responsibilities Collaborate with technical and production teams to gather product and manufacturing information, transforming insights into compelling marketing content. Develop and execute content strategies including white papers, case studies, visual media, and social campaigns. Identify gaps in the market through competitor and industry analysis, informing marketing plans and new business opportunities. Lead the marketing efforts for new product launches from concept through to campaign delivery. Own and maintain the company website, ensuring up-to-date, optimised content that supports customer and supplier engagement. Support R&D and business development initiatives through market trend analysis and targeted marketing campaigns. Establish a marketing-led lead generation process to support the sales team’s conversion efforts on a daily basis. About You Proven marketing experience within the industrial sector – lubricants, engineering, or manufacturing preferred. A strong portfolio of content creation, particularly technical content, visual storytelling, and social media campaigns. Demonstrated ability to develop strategic marketing plans and manage end-to-end campaign execution. Confident working cross-functionally and onsite in a fast-paced manufacturing environment. Creative, commercially-minded, and proactive in generating ideas and spotting opportunities. What’s on Offer £40,000 base salary Realistic OTE of £47,000 Fully onsite role based in Brighouse Autonomy to shape the marketing function and strategy Opportunity to make a visible impact in a growing industrial business If you're ready to take ownership of a marketing function and help drive growth in a technical sector, we'd love to hear from you.

Location: West Yorkshire, GB

Posted Date: 4/29/2025