Marketing Manager

The Faircape Group constitutes a group of companies with interests in a number of activities including Inpower (Solar, Backup Power, Generators, Power Management), CCTV Technologies, Healthcare, Retirement Holdings, Telecommunications, and an ISP, Utility Management and infrastructure installation, Property Management, and related activities. We are looking for a result-driven Marketing Manager to create innovative marketing strategies and to lead the marketing and sales for our Inpower Energy, WUS and CCTV Technologies brands. Youll have a talented creative team at your side, including graphic designers, a photographer, a copywriter , and other marketing pros, all ready to bring your vision to life. Together, youll shape compelling campaigns, craft striking visuals, and tell powerful brand stories that cut through the noise and make an impact. At Faircape Group we are not selling a product, we are changing lives, and we are looking for someone that wants to contribute and participate in our mission and vision. Why Join Us? At Faircape, we value our employees and offer a range of benefits, including: Quarterly performance bonuses your hard work deserves to be rewarded Long service leave we appreciate and recognize your dedication. Onsite Barista enjoy free, barista-made coffee Subsidised vending machine snacks quick energy boosts when you need them. Discounted internet (ISP) packages stay connected at a reduced cost. Fixed flexi-time (07:00 - 18:00) supporting work-life balance. Subsidised parking making your commute hassle-free. The opportunity for growth is extensive within the Group - the candidate needs to be passionate about marketing and inspired by growth. Key Responsibilities: Develop and lead comprehensive digital marketing strategies to support business growth and customer acquisition across all online platforms. Monitor, interpret, and respond to digital marketing performance metrics and KPIs, proactively adjusting strategies to optimise outcomes. Apply SEO best practices to enhance the visibility and reach of all digital content. Oversee the planning, execution, and evaluation of marketing campaigns across the organisation. Manage and maintain website content and imagery to ensure accuracy, relevance, and alignment with current brand messaging Act as the central point for marketing project briefs from internal stakeholders, distributing tasks within the team efficiently Coordinate the production process by sourcing quotes, organising campaign materials, quality-checking deliverables, liaising with vendors, and ensuring deadlines are metfunctioning as both campaign and project manager. Evaluate brand positioning and draw insights from consumer behavior. Conduct in-depth research into target markets, industry trends, and competitor activities to inform strategy. Identify and target market segments to drive increased revenue. Align marketing initiatives with the specific business needs of various departments. Develop and implement PPC and social media strategies, including budgeting and execution plans. Create integrated marketing, advertising, and communications strategies. Translate brand strategy into actionable marketing plans and go-to-market executions. Analyse marketing data to measure success and inform future initiatives. Manage budgets and allocate resources to meet brand objectives effectively. Track and report on campaign performance, ROI, and key performance indicators. Design and implement innovative digital marketing campaigns that support brand growth. Lead creative development and, when needed, participate in the production of campaign concepts. Identify creative trends and opportunities to enhance brand engagement. Craft compelling content for social media platforms. Edit and proofread content to ensure tone, accuracy, and alignment with brand voice. Generate blog topics and manage the publication of content across digital channels. Qualifications: Bachelors Degree in Marketing, Communications, Journalism, Information Systems, Business, or related field. Experience & Knowledge: Experience in marketing across various industries is a strong advantage. Proven experience managing campaigns end-to-end. Strong background in digital marketing, including social media, Google Ads, SEO, and lead generation. Demonstrated ability to craft and execute brand strategies with measurable impact. Proficient in Wordpress. Exceptional writing and language proficiency. Skilled in tools such as Google Analytics, Google Tag Manager, Google My Business, and Google Search Console. Key Skills & Attributes: Strategic Thinking: Ability to align marketing initiatives with broader business objectives. Creativity: Bring innovative ideas to life through standout marketing campaigns. Communication: Excellent written, verbal, and presentation skills. Leadership: Inspire and lead teams within a collaborative, creative environment. Project Management: Strong ability to manage multiple campaigns and meet tight deadlines. Tech-Savvy: Proficient in Wordpress and Adobe Creative Suite (InDesign, Illustrator, Photoshop). Detail-Oriented: Strong organisational skills with an ability to prioritise tasks effectively. Performance-Driven: Results-oriented with a focus on data accuracy and timely delivery. Presentation Skills: Comfortable presenting strategies and results to senior leadership. Adaptable: Thrive in a fast-paced, high-pressure environment. Team Player: Strong interpersonal skills and a collaborative mindset. Business Acumen: Understand market dynamics and contribute to overall business success. Specific Requirements: Clear health record Clear criminal record Clear credit record Contactable references Normal working hours are Mondays to Fridays from 08h00 until 17h00 with a 45 minute lunch break. The company allows employees, by approval of the direct manager, to work flexi-time between 07h00 and 18h00. With centrally located and modern offices just across from Cavendish in Claremont. Faircape Group offers a market-related salary. The amount offered will be dependent on qualifications, experience and other market related factors. To see more about Faircape and what we have to offer go and look at our informative website https://faircape.co.za/ Should you not receive a response within 2 weeks of applying, please consider your application unsuccessful.

Location: Cape Town Region, ZA

Posted Date: 4/13/2025