Job Description:

Mass Appeal Entertainment Internship Positions
As a general overview, there are currently FIVE Internship Departments. These include Creative, Marketing, Recruitment, General Business Administration (GBA), and Event Planning. A detailed description of the positions, qualifications, and some responsibilities are listed below. There are various ways in which an intern will find there assignment in any one of the departments.
1. An intern may initially have a strong interest in one of the departments and may request placement in a more specialized internship.
2. After excelling in the GBA department, an intern may be requested to transition to a specialized department for further progression both in the intern’s development AND for the greater good of Mass Appeal Entertainment.
3. Mass Appeal Entertainment Management may accept an intern for the purpose of building a specified department.
4. The Creative positions require a certain level of skill, prior experience, and specialized knowledge and therefore will be staffed only by interns in the given field.
Creative
Graphic Design:
Mass Appeal Entertainment is looking for Graphic Designers to work on a variety of projects including, but not limited to: album covers, CD labels, One-sheets, posters, flyers, online banners, ads, and innovative Marketing Material. We would really like to see some ‘out of the box’ ideas that can be distributed digitally by our New Media team.
Our artists represent different genres and musical trends, and the Graphic Designer must be able to capture an artist’s musical personality in their design. We are always looking to build our content with innovation and passion. We want your work to be seen in as many places as possible, both in the digital and physical world. We are currently in a re-vamping stage and will need an abundance of content to create maximum awareness and exposure for our projects. You can and will work closely with New Media interns and Management who will be responsible for posting the creative content.
The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Graphic Designers will work closely with the other interns to visualize and execute the most creative and effective strategies to portray the ideas of Mass Appeal Entertainment.
Qualifications for this position include:
• Prior graphic design experience.
• Willing to discuss equipment and program needs for this position.
• An excellent understanding of (and experience in) branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product.
• Ability to produce drafts quickly and efficiently.
• Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.


Web Design:
Interns will be responsible for designing or re-designing Mass Appeal Entertainment’s internet presence on a variety of websites including social networking sites, individual artist websites, and creating innovative platforms to increase awareness of Mass Appeal Entertainment owned content. It will be important to integrate all aspects of Mass Appeal content, including Audio and Visual capabilities, preferably with interactive features. We would like to incorporate the graphic design and video aspects of Mass Appeal's documentation into our web design projects.
The intern will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Web Designer will work closely with Graphic Designers and Management to display the content provided by Mass Appeal Entertainment.
Qualifications for this position include:
• Prior web design experience
• HTML/Flash knowledge required
• Willing to discuss equipment and program needs for this position.
• An excellent understanding of (and experience in) branding: including what branding means and its importance to the recognition, credibility, and quality of an artist’s product.
• Ability to produce fully functional results in a timely manner.
• Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.


Videographers/Editors:
Videographers will need to be at location with video equipment (your own or property of Mass Appeal) to collect footage pertaining to documenting an artists development and also the record labels development. The video footage will be used in an online video blogging system, as well as on DVD’s and Reels produced under Mass Appeal Entertainment.
Video Editors (If different from above) will be responsible for manipulating and editing the video footage collected by the Videographers, and possibly working with the Videographers or Mass Appeal Entertainment Management to make sure the most effective shots are being executed. The video editor will also be responsible for compressing the footage to be uploaded as a video blog to document all record label progress.
The interns will receive credit for his/her experience, as well as, portfolio and resume enhancement. The Videographer will work closely with the Video Editor to visualize and execute the most creative and effective video strategy to portray the ideas of Mass Appeal Entertainment.
Qualifications for this position include:
• Prior video capturing and/or editing experience required
• Willing to discuss equipment and program needs for this position.
• An excellent understanding of (and experience in) all video capturing elements including sound, lighting, and B-Roll footage
• Knowledge of equipment and software is necessary
• Ability to work effectively and efficiently AND to produce drafts in a timely manner.
• Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail.


Marketing
General Campaign Assistance with a large focus on New Media Marketing:
Marketing Interns will sit down with Management to learn about the different Mass Appeal Entertainment Artists and Projects and brainstorm innovative and creative ways to effectively expose the product to the public. This will include reviewing grassroots and viral marketing techniques, print, and new media outlets. We are seeking smart, motivated, computer savvy, music-loving individuals to handle our street marketing and promotions, New Media strategies, focus groups, product testing, and event marketing.
Interns will become a vital part of the online music marketing process by implementing marketing plan initiatives and creating awareness campaigns for a number of Mass Appeal Entertainment artists and brands. They will also be given a chance to preview and express views on some of the latest releases.
Interns will be briefed on the techniques necessary in the New Media, Grassroots, and Viral Marketing elements of Mass Appeal Entertainment’s General Marketing Campaign. They will be provided with a detailed Initiative guide with lists of key websites, including but not limited to: social networking sites, music and culture sites, Artist fan sites, message boards/forums, and content hosted sites.
The Marketing interns must be able to identify, assess, and build relationships with new social networking, general music, and lifestyle websites. These great contacts will be acquired by the interns, and will therefore be available to them future projects.
The Marketing Interns and New Media team will be responsible for seeding the digital content received by the Graphic Design interns and distributing it through the web.
Qualifications for this position include:
• A love of music and entertainment
• Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
• Must be a strong writer with excellent spelling and grammar
• Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
• Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
• Creative individuals are encouraged to apply


New Media:
The intern will receive credit for his/her experience, as well as, extensive knowledge in addressing the target markets for specific projects throughout the world wide web, the knowledge of various technology/social networking sites, and the ability to provide substantial feedback on the quality of Mass Appeal Entertainment’s projects . The New Media Interns will work closely with the Marketing Campaign and Creative interns to spread visually creative content on various websites designed to increase Mass Appeal Entertainment’s Artists exposure.
Qualifications for this position include:
• A love of music and entertainment
• Strong interest and at least basic knowledge of Marketing, Advertising, and Publicity
• Must be a strong writer with excellent spelling and grammar
• Must be proficient in Word, Excel, PowerPoint, AOL, and other Internet designs
• Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
• Creative individuals are encouraged to apply


New Media Interns will:
• Work in a variety of social communities and message boards where they will post Mass Appeal Entertainment content as him or herself.
• Search for new communities, blogs, and networks for Mass Appeal Entertainment to use to promote music as the library and catalog of talent goes into new and emerging genres.
• Work with Management to promote artists and develop content for social networking and music websites.
• Support and maintain the maintenance of social networking sites for artists. (including but not limited to: MySpace, facebook, imeem, beebo, hi5, blackplanet, etc)
• Work with YouTube and other viral video websites to promote video content.
• Track content placement on the Internet, taking screen shots, and building reports with statistical data using web based tools like alexa.com and tubemogul.com.


Recruitment
Intern Recruiting:
The Interns who will be assisting on our Recruitment Initiative will be responsible for continuously searching for new ways to build the Mass Appeal Entertainment team. All of the necessary material including Mass Appeal Entertainment company information, internship positions, descriptions and responsibilities, as well as, details on where and how to post the information will be provided my Management.
We currently have a triple-tier system in place which simultaneously utilizes:
The Streets:
Intern Recruitment flyer with tear away contact information placed in key music and fashion retail outlets, as well as on physical community bulletin boards in the general area of the office AND throughout the city of Boston.
The Internet:
Internships will be posted on craigslist, messageboards/forums, blog sites, and we will also be continuing to look for additional free Internship posting sites, such as internjobs.com, indeed.com, gumtree.com, entertainmentcareers.net, and more.
Colleges:
The Intern Recruiters will research which local colleges have internship requirements, as well as, inquire who the contacts are in various departments where career advisors might compile local internship information. From this research, Mass Appeal Entertainment Management will create relationships to ensure a constant internship position available for motivated, ambitious students. This will also include being a part of Internship Fairs, Portfolio Shows, and eventually Career Fairs as well.
Qualifications for this position include:
• Must be a strong writer with excellent spelling and grammar
• Must be proficient in Word, Excel, PowerPoint, AOL, and all other Internet designs
• Must be comfortable working in a team setting with regards to accepting responsibility and an outstanding capacity to pay attention to detail and follow through
• Creative individuals are encouraged to apply
• Must be willing to spend time out in the city, weather permitting, to post flyers
• Must be able to properly and efficiently document and track progress, ensuring that visibility of physical and digital postings remains constant.


General Business Administration
Mass Appeal Entertainment Administration:
Any interns that are not assigned to OR do not choose to be in a specific ‘department’ will be included in the General Business Administration (GBA). This means that the interns might handle some tasks from each department, as well as, handle any request from Management without a departmental classification. The General and Specific duties outlined in the beginning of this document cover the wide range of responsibilities that may be requested at any given time.
It is also within the GBA that most of the interns will start their internships, and upon gaining further knowledge and developing their interests, they can easily transition to a specific department.
Event Planning
General Assistance with Event Planning:
Mass Appeal Entertainment is looking to build a team to assist with Event Planning. The objective of this team is to have the most successful event possible. This would be in the planning stages and promotion execution, ensuring the maximization of the public’s knowledge of Mass Appeal Entertainment and their talent. This is a creative position that requires an immense amount of organization, the desire to take on extra responsibilities, and the ability to take initiative.
Community Newspaper Company (CNC)
Recently, MAE has teamed up with Community Newspaper Company (CNC) to collaborate on an upcoming event, that is currently still in the works. CNC has an incredible reach with their many publications throughout Massachusetts, and so we have entered into an equal opportunity partnership in order to increase awareness of Mass Appeal Entertainment as well as to promote a younger readership for CNC.
DJ Khaled Event
Mass Appeal Entertainment is planning to execute an event with DJ Roy Barboza that involves bringing DJ Khaled to Boston for a either a club night, party, or a live show with another artist. This Event has been mentioned and discussed, and is something that we would like to see happen this summer.
Artist Listening Parties
Mass Appeal Entertainment may need or want to plan listening parties/events for their artists. These could occur in the nightlife atmosphere or as a Barbeque; the nature of the events really depend on the ideas of the team and the plan including budget proposals and other necessary elements to planning the event.
The Event Planning interns will be an integral part of the Mass Appeal Entertainment team and will have direct responsibilities in planning, implementing, and executing all event details. This includes the creation, promotion/marketing campaigns, press outreach, and many more tasks that will be determined as the projects move ahead.
Regardless, this position demands an exuberant amount of research and a die-hard commitment to the ventures and events that Mass Appeal Entertainment has in progress. Ultimately, all interns will receive credit for his/her experience, as well as portfolio and resume enhancement.
Qualifications for this position include:
• Prior event planning, marketing, publicity, promotion, and/or new media experience are a plus!
• An excellent understanding of branding; including what branding means and its importance to the recognition, credibility and quality of an artists’ project.
• Ability to produce drafts quickly and efficiently.
• Must be comfortable working in a team setting with regards to accepting responsibility.
• Must be comfortable working independently, while still being capable of competent workmanship.
• Must have outstanding capacity to pay attention to detail.

Job Requirements:

Mass Appeal Entertainment Internship Description:
There is no substitute for experience. Mass Appeal’s Internship is an exchange. We have set up the internship to provide multi- faceted exposure to the inner workings of a professional independent record label. At the same time, the internship is a way for Mass Appeal to develop and implement multi-talented and multi-tasking support staff. The better you master the task placed in front of you, the more responsibility you will be expected to take and the wider your skill set becomes.


In many ways the internship is unconventional. Many facilities expect interns to endure a long period of answering phones and scrubbing toilets before they are even allowed to obtain an important role (whether that is taking messages, emailing business contacts, follow-ups etc, IT’S ALL IMPORTANT!). At Mass Appeal Entertainment, we want you in the thick of it the first day. This does not mean that you will be immediately in “the good” with major business affiliations on that first day but it is important to us that you get the feel of the workings of the label as quickly as possible, the more comfortable you are in your environment, the better you’ll work. As time goes on, you will realize that above all, your responsibilities are to the artists, whatever that may entail. If that means hanging out and waiting until you are needed, so be it. It may also mean cleaning up after clients and answering the phones. Our artist’s professional needs come first and the trick is to recognize what those needs are.


Compensation Information
The actual internship is unpaid. The fringe benefits are also priceless (meeting artists/celebrities, possibility of travel, firsthand knowledge of the inner workings of an independent label with major distribution, networking, and entrance to events/parties).


Hours
We are looking to have our interns in the office, working on a regular schedule, as it will be easier to transfer content and edit the projects. We are flexible and are committed to working around our interns work and school schedules, however, it is also important that the interns fulfill their required hours as outlined by their College/University. We expect a minimum of 2+ half days, or 1 full day, depending on what an interns’ required commitment includes, what their schedules will allow, or what they want to contribute.

Our office hours are from 11:00 to 7:00 (sometimes extended), Monday through Friday. The current internship start time is 12PM, although once the program is more established, we will plan to have an ‘Opener’ shift. This shift can start as early as 9AM.


Deadline Dates
We currently accept interns on a rolling basis until we fill all of our positions. However, general breakdowns are as follows:


Winter/Spring: January – June (Interviews previous September through December)
Spring/Summer: May – September (Interviews previous March through May)
Fall: August/September – December (Interviews previous June through September)

How To Apply:

To apply for an internship with Mass Appeal Entertainment, please send a resume (and/or a portfolio) and cover letter to Rochelle Goldsmith. Once you email your material, we will schedule you for an interview (either individually or in a group) - we will then call you once we make a decision. This is a great internship in a competitive industry so we must be firm in our selection process. However we do invite anyone who is seriously interested to put their best foot forward and apply!


The cover letter should include the following:
Why you want to intern with Mass Appeal?
What you think you can gain from a Mass Appeal internship?
What you think you can bring to Mass Appeal?

Contact Information