OverviewGENERAL SUMMARY OF POSITION:Under the direction of the Manager, UMass Cancer Walk & Community Fundraising, the Advancement Specialist, Cancer Walk...

…environment, you should be well-versed in the principles of SEM, display, and paid social media . Working with your peers on an agile working team, your

…digital performance, user experience, multi-platform content execution and effective mobile and social media strategies + Strong leadership and management skills

…of prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media , OTT/CTV, behavioral and contextual targeting + Very strong

…+ Past experience with in-depth enterprise and investigative work is preferred + Adept in social media and ways to engage readers + Team player who is willing

…and marketing organizations. The role focuses on customer engagement via content on social media (ie, LinkedIn), driving engagement and demand for the business.